Minding My Own Small Business
- Erica Burns
- Mar 3
- 1 min read
Updated: Mar 6
The Brand
When choosing a domain for my brand, I initially sought words that meant 'petite' or 'small,' at first choosing the name poco. My original vision was to focus on representing petite clothing, so that I would always have clothes to wear from my website. However, I soon realized that I disliked the association with feeling small. It wasn't until I improved my posture through intense physical training that people began to notice my clothing. Strengthening my body forced me to stand and sit up straight which influenced how others perceived my personality - strong, self-assured, and poised.
In good confidence,
Erica Faye Burns
𝔈𝔯𝔦𝔠𝔞 𝔉𝔞𝔶𝔢 𝔅𝔲𝔯𝔫𝔰
The Tallest Room In The Tower
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